Amber Marie is not your typical co-owner of a gun shop. When her fiancé, Brent, had the idea of entering the firearms industry, she embarked on a journey that took her from relative inexperience with guns to becoming a driving force in the field. Together, they co-founded a gun shop that would redefine the industry's approach to customer care. From the very beginning, Amber and Brent noticed a glaring need for more personalized, female-focused attention in the world of firearms. Their mission was clear: they wanted to create an inclusive environment where everyone felt valued and respected.